How Important is a Game Name?
If you’ve been following the blog at all, you know that we have been very indecisive on our game name and have struggled with a title (see part 1 and part 2). Some people have shared in our plight and frustration with naming our game, while a ton of others have offered suggestions (or jokes) that helped us brainstorm and come up with our list of potential game names (vote in the right sidebar of our blog).
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There have been a few people on gaming forums out there, who have mentioned that all the potential names are too bland or generic. After going through all this trouble to name our game, I was initially frustrated about these comments, but the more I’ve thought about it the more I’ve taken it as a complement. There are a few sci-fi games out there that came up with an iconic/original title and been successful. Metroid and Halo come to mind specifically. People should remember a few things about these popular sci-fi franchises though that make coming up with such a unique game title challenging for an indie developer:
- Metroid was originally released for the NES in the 1980s and has had decades and numerous games to build their ‘brand’ name. The game also had the benefit of being a early Nintendo property.
- Halo 1 was subtitled: Combat Evolved – because its title didn’t tell consumers what type of game it was. After the first game’s blockbuster success, Bungie dropped the subtitle.
- Both of these games were backed by substantial publishers (Nintendo & Microsoft) who could market and advertise the game
I’m sure that there are other unique game titles that I haven’t thought of, but there are a ton of generically titled games that have been hugely successful. I don’t find Modern Warfare a particularly original title, but what’s great about it is that it describes exactly what the game/gameplay is about: Modern Warfare i.e. shooting and killing people. Another good example of this comes from another indie developer. Cliffski’s newest game Gratuitous Space Battles has a very generic title, but it tells the consumer exactly what the game is about. There are a ton of generic sci-fi game names out there: Mass Effect, Killzone, Starscape, Star Control, Starcraft, Lost Planet, Homeworld, etc. Another added benefit to a generic title is that its title will be SEO friendly and people who don’t know the game’s title will be more likely to stumble upon it.
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Regardless, I think our voting process will result in a good title for our game. Then we can move past this nonsense.




3 Responses to “How Important is a Game Name?”
February 8th, 2010 at: 6:13 pm
It all depends on how your game is going to be advertised. If the consumer is generally going to find your game laying about in the middle of a bunch of plain-text, then yeah, a “generic descriptive title” may be a good strategy.
However, for the most part, I think the best strategy is to design your game name to act as an icon, or a unique identifier. The name shouldn’t be the description. Rather, you can design a graphical logo which hints at the key elements of your game’s design, and lets the consumer know what your game is all about.
Then if the logo is not displayed alone, the game’s identity can be further reinforced by the use of boxart, or screenshots.
February 9th, 2010 at: 7:47 pm
I agree that game logo, box art, and screenshots are all important. My point just was that if you name your game something uber original, you may struggle to market and ‘teach’ your audience what the game is really about.
March 4th, 2010 at: 10:44 pm
Nice response! I guess the name could be more creative like bringit.com or whatever, sounds easy to remember and vivid!
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